ARENA FIREFLOW COLLECTION
Flow like water. Fueled by fire.
arena x county of milan logo arena x county of milan logo
COUNTY OF MILAN X ARENA
Exclusive Capsule Collection. Limited edition!
NEW WOMEN’S BEACHWEAR
COLLECTION
Inspired by performance, designed to fit
TECH WOOL BEACHWEAR
Inspired by performance, designed to fit
NEW COBRA EDGE GOGGLES
All you could possibly ask for in a goggle now exists
POWERSKIN PRIMO
The first race suit with Hyperforce™ fabric
THE SALE JUST GOES ON AND ON!
Now 30% off our Fall/Winter Collection
UP TO 60% OFF

At least 30% off the Spring Summer Collection

We love water. We live water. Together we are Planet Water.
Dive in
Activities

Beach

Beach

From watersports to relaxing, swimsuits and gear for surf and sand.

Swim Training

Swim Training

Improve your swimming with our top-quality swim training suits, gear and accessories.

Swim Racing

Swim Racing

Our range of swim racing products, designed for speed and performance.

Running & Gym

Running & Gym

Our range of running and gym gear, designed to keep you performing at your best.

Triathlon & Open Water

Triathlon & Open Water

Everything you need to succeed in your next triathlon or open water swim.

Leisure

Leisure

Casual with style, apparel and accessories for all day wear. 

We are arena

Responsible

Designing the future just like we design our swimsuits. We are committed to designing and manufacturing all products in ways that are progressively more environmentally conscious.

Innovative

Through our legacy of collaboration and expertise, we design and craft the second skin that gives you the confidence to perform, feel and look your best.

Designed in Italy

High-quality fabrics and Italian design. Our products are developed from the insight gained through almost 50 years of collaboration with world-class athletes.

Explore more
Do you already know our Powerskin Storm Wetsuit?
The Wetsuit
of Champions
Take your open water swimming to the next level

The new range of arena wetsuits combines world class hi-tech materials with unique patterns, allowing for improved support, together with unprecedented fit and comfort.