50 YEARS OF PASSION, INNOVATION, AUTHENTICITY AND RESPONSIBILITY
To commemorate our 50th Anniversary, we’re celebrating five decades with an exclusive capsule collection that honors the past and embraces a new era of arena.
Inspired by the brand’s original 3-diamond logo, the collection draws on trends from the 70’s, 80’s and 90’s, merging this iconic heritage style with modern fabrics and contemporary silhouettes.
Since 1973
THE ORIGINAL DIAMOND LOGO
Founded in 1973, arena has been devoted to passion and innovation in aquatic sport for 50 years. The exclusive Anniversary Collection references this heritage with a design inspired by the original “boxed diamond” logo.
SPORTSWEAR
On the occasion of our Golden Anniversary, this exclusive capsule celebrates a legacy of innovation in design, style, and performance.
50th Anniversary
PAST, PRESENT, AND FUTURE
The 50th anniversary collection references arena’s iconic style with a modern aesthetic that provides a window into the past with a focus on the future.
BEACHWEAR
Since 1973
GOLD, ORANGE AND BLACK
Gold representing our accomplishments throughout the years, orange our iconic legacy, and black capturing our fortitude and timeless style. The dramatic color palette of the 50th Anniversary Collection celebrates arena’s tradition of medals, history, and strength.
SWIMWEAR & ACCESSORIES
SIMPLE AND STRIKING, WITH GOLD AT ITS HEART!
